Global Brand Marketer | Automotive & Mobility
I’m a brand marketer with three years of experience driving integrated marketing and customer experience initiatives across the automotive and mobility industry. I currently work in Global Brand Marketing at Kia, after beginning my career there on customer experience, digital measurement, and data-driven marketing initiatives.
My work spans the full arc of a product launch: from translating research into customer-facing messaging, to building the measurement infrastructure that tells us whether it worked. I’ve led GA4 migration and event-tracking design across regional markets, coordinated global EV launches across PR, R&D, and design stakeholders, and built repeatable QA processes now used across future launches.
I’m especially drawn to the moments where marketing meets technology — where a Generative AI tool changes how a campaign gets built, or where mobility products ask us to rethink what a “customer journey” even looks like. This site is where I write about that intersection: marketing, Gen AI, and the future of mobility.
I’m currently based in Seoul, South Korea, and looking to bring this experience to integrated marketing or customer experience roles in the U.S. automotive, mobility, and consumer technology sectors — open to relocation to the San Francisco Bay Area.
Let’s connect.
[LinkedIn] · [juheelee.anna@gmail.com]
Juhee Lee 