Juhee Lee

SELECTED EXPERIENCE

Projects where customer insight, technology,
brand strategy, and execution came together.

[ 01 ]
Global Digital Measurement
Building a shared way to understand customer behavior across markets.
Measurement · Analytics · Global Governance
→ View case study

[ 02 ]
Kia Tasman Launch
Testing new customers, new sales experiences,
and a better measurement process.
Product Launch · Research · Measurement
→ View case study

[ 03 ]
EV2 European Launch
Turning technical complexity into one
customer-facing brand story.
Product Launch · Messaging · Brand
→ View case study

[ 04 ]
Global EV Portfolio Campaign
Using customer research to move from
individual products to a portfolio narrative.
Brand Strategy · Campaign · Insight
→ View case study

[ 05 ]
Kia Heritage Exhibition
Connecting digital discovery, reservation,
and physical brand experience.
Customer Experience · Experiential
→ View case study

[ 06 ]
CES 2027 Press Day
IN PROGRESS
…
→ View project